Why does it say 33 on rolling rock

In , the Tito Brothers, owners of the Latrobe Brewery, decided they wanted to do their own thing. That thing became Rolling Rock. The family bet that the Roosevelt Administration would repeal the 18th Amendment, and the gamble paid off.

Its name was reportedly adopted as a tribute to the smooth pebbled streams from which the beer was made. And since the very beginning, there has been speculation about what it means. Is it some kind of secret code?

Is it a simple mistake? Nobody knows. Call them conspiracy theorists, if you will. Then, in , he took his earnings and founded the Latrobe Brewery. Each of the brothers who founded the brewery loved and owned racehorses. They flipped a coin to see whose horse would be featured on the bottle.

The winner owned horse The 33 on the label was retained. I make no claims regarding the mountain springs. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. By choosing I Accept , you consent to our use of cookies and other tracking technologies. The Straight Dope homepage. Filed under:. By Cecil Adams Oct 10, Reddit Pocket Flipboard Email.

Dear Cecil: The other day my friends and I were sitting around knocking back a few beers when we came upon a question we realized only you can answer: why does it say "33" on the back of the labels of Rolling Rock beer?

Stephanie F. I quote: Rolling Rock from glass lined tanks in the Laurel Highlands. Cecil Adams Send questions to Cecil via cecil straightdope. Why is it called a restroom, anyway? How did public libraries get started? Thanks for signing up! Check your inbox for a welcome email. Question Asked by myjoey. Last updated Jan 06 Your Email Address:. Index Newest Popular Best. New Player Log In. Newest Questions Post a Question Search All Questions Please cite any factual claims with citation links or references from authoritative sources.

Editors continuously recheck submissions and claims. Archived Questions Goto Qn. What does the number 33 mean on the back of the green bottles for Rolling Rock Beer of Latrobe, Pennsylvania?

The 33 words on the back of the bottle: "Rolling Rock from glass lined tanks in the Laurel Highlands. We tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you. According to James L. Tito, former CEO of Latrobe Brewing, the "33" signifies the 33 words in the beer's slogan: "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste.