Who is gatorades competition

Hot Property. Times Events. Times Store. Facebook Twitter Show more sharing options Share Close extra sharing options. Gatorade has effectively declared war on water. These are the core obsessions that drive our newsroom—defining topics of seismic importance to the global economy. Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend.

Additionally, the roster of celebrity athletes endorsing the brand from Harden and Trout to Naomi Osaka and the late Kobe Bryant lend the brand credibility. Its multi-year deal with Major League Soccer from not only puts its drinks in the limelight, but its logo is also on towels and kits.

Powerade, which Coca-Cola introduced as a Gatorade rival in , offered competition for some time in the early s but quickly slipped. Gatorade has invested in sponsoring several sports teams and events globally to increase its reach and visibility 8.

Intense competition in this segment means limited market share and high brand switching 2. Certain institutions have raised health concerns on consumption of instant health beverages. Gatorade can leverage the successful brand Pepsi to expand its reach 2. The brand can focus on more advertising using celebrity endorsements like sports athletes to connect with consumers 3.

Diversification into new performance products can help the brand grow. Threat from other beverages and drinks by competition can impact the business of Gatorade 2. Below are the top 6 competitors of Gatorade: 1. Red Bull 2. According to Beverage Digest, US soda volumes fell for the 10th straight year in Emerging markets also present a huge opportunity for Gatorade, given the rising urban population and higher disposable income levels.

The shift in consumer preference for healthier beverage variants will likely drive demand for Gatorade products like Propel.

Propel has a strong position in the enhanced-water market.