How many customers does etrade have

The federal funds rate — the rate at which banks charge each other to lend federal funds overnight — ranges from 1. Brett Arends is an award-winning financial writer with many years experience writing about markets, economics and personal finance. He has received an individual award from the Society of American Business Editors and Writers for his financial writing, and was part of the Boston Herald team that won two others.

Home Personal Finance. ET By Brett Arends. Learn about 4 options for rolling over your old employer plan. Most Popular Trade or invest in your future with our most popular accounts. Brokerage account Investing and trading account Buy and sell stocks, ETFs, mutual funds, options, bonds, and more.

Learn more. Open an account. Get started. Traditional IRA Tax-deductible retirement contributions Earnings potentially grow tax-deferred until you withdraw them in retirement. Roth IRA 1 Tax-free growth potential retirement investing Pay no taxes or penalties on qualified distributions if you meet the income limits to qualify for this account. Brokerage Build your portfolio, with full access to our tools and info. Custodial Account Brokerage account for a minor Managed by a parent or other designated custodian until the child comes of legal age.

The purchase — the biggest takeover by a U. This "land rush" for more mom-and-pop investors, Gallant said, is a positive trend for consumers, putting financial advice at the fingertips of a population that hadn't previously had access.

However, it introduces uncertainty for E-Trade's 5. This push to work with households of all kinds is not unlike similar moves by firms outside the financial services arena. Amazon, for example, started out as an online book retailer and has since expanded to sell a wide array of consumer goods.

Digital technology has helped usher in a dramatic shift among financial services firms, which can leverage the technology to reach everyday investors more profitably and also get a better view of overall household finances — not just investments, but others areas such as debt. But soon after the deal's announcement, rivals wasted no time to claim that the bank overpaid for those deposits.

The deal also gives Morgan Stanley a business that has been squeezed by the race to zero among discount brokers. After start-up Robinhood popularized the idea that most retail stock trades should be free, the industry has been in consolidation. That has helped depress E-Trade's stock price and gave it motivation to give up on independence.